WELCOME TO ALL FENIX
All Fenix is designed with the modern Australian woman in mind, our focus is on crafting functional, comfortable, and versatile wardrobe essentials that can be worn every day.
We believe in quality over quantity and strive to create timeless pieces that will last for years to come. Our team is committed to sourcing fabrics that embody quality, soft hand-feel, and longevity while working towards sustainability.
What started as an activewear-focused label has now evolved into a brand that explores further into our customers' wardrobe. Our pieces are no longer limited to just activewear, but have expanded to become the foundation for building everyday outfits.
Founded in 2015 by Melbourne husband-and-wife duo, Georgia and Jason. Our focus is to design functional, comfortable, and versatile wardrobe essentials that can be worn every day.
Our core values remains the same: being active should be a celebration of what your body can do, not a punishment for what you ate. Our mission is to create pieces that make you feel good and comfortable in your own skin, helping you find balance and achieve your personal goals without feeling like you have to measure up to anyone else's standards.
All Fenix is driven by a team of strong women, working with our community to guide us through everything we do. Thanks for supporting us, we can't wait for you to join us on this journey!
One of the challenging by-products of transporting and protecting garments in the fashion industry is its packaging. We have sourced, and invested in more sustainable packaging to keep harmful plastic out of our oceans and landfill. In 2021, we introduced compostable and biodegradable shipping bags, which we send all customer orders. These bags are made from plants, which will biodegrade in your home compost. We have also made the switch from plastic garment bags to non-toxic, biodegradable and compostable garment bags. Regular plastic bags can take up to 1000 years to breakdown, however our new biodegradable and compostable bags can break down in just 3-6 months, reducing our environmental impact. We are so proud to say that our customer orders are now sent plastic free.
We are working towards being 100% plastic free and have just updated our hang tags to plastic free hang tags on all upcoming collections, which are made from recycled paper. We have also introduced plastic free stickers.
Our activewear is produced with recycled polyester, which reduces our dependence on non-renewable fossil fuels, reducing our emissions and keeping plastic out of landfill and our oceans. We are constantly striving to achieve the balance between working with luxury textiles, while keeping our pricing affordable and accessible. Sometimes the use of high quality synthetic materials offers superior functionality.
We work extremely closely with our manufacturers, which are family-owned and run businesses. Some we have now been working with since the very beginning. It’s extremely important to us that everyone involved in the creation of our garments are treated fairly and respectfully and that all employees experience a safe and comfortable working environment.
We have always been committed to supporting charitable causes, we take pride knowing our product also serves as a purpose for the greater good. We have partnered with i=Change to shop for change. We donate $1 from every order 365 days a year to the below charities. For more information, visit the i=Change websitehere
Respond to famine - Feed a family
This last year alone, more than 755,000 people have been internally displaced in Somalia because of the severe drought, while the number of people facing severe hunger is expected to rise to over 7 million in the coming months, exacerbated by the effects of climate change and rising food prices because of the conflict in Ukraine.
Protect a woman
Across Australia, around 56,000 women are homeless each night, many with young children. Women unable to access shelters are left vulnerable, disconnected from community and support networks. Women’s Community Shelters is dedicated to providing women and children with a safe place to stay and an opportunity to rebuild their lives.
Prevent women dying
Breast cancer is the second most commonly diagnosed cancer in Australia. 1 in 7 women will be diagnosed in their lifetime, and 9 Australians lose their life every day. Our vision is simple: Zero Deaths from breast cancer. How? By identifying, funding and championing world-class research - that helps us detect tumours earlier, improve treatment outcomes, and ultimately save lives.